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CaratLane stokes kids’ wonders with CaratLane x Doraemon collection



CaratLane stokes kids' wonders with CaratLane x Doraemon collection

Ever brought jewellery and cartoons on the same page? It is a perfectly plausible pitch when you realise that cartoons are for kids’ entertainment, and kids are the stepping stones for acing fashion by themselves. Joining those dots is CaratLane with their remarkable kids’ jewellery campaign on the world-famous anime character for children, Doraemon!

Starting with a teaser of Doraemon on 9 July, the brand already received over 170 comments and more than 23K views on just an Instagram post. Indeed, that’s the hype of Doraemon with kids for generations, and CaratLane followed it up with a contest running till 20 July, which had followers spotting 4 differences in two closely familiar stills of Doraemon with Nobita. The brand then shared two videos of parents bringing their daughters to a CaratLane showroom and pampering them with the whole range of rings, bracelets, earrings and pendants featuring different characters of the popular anime.

The timing of the collection launch coincides with Raksha Bandhan, a season in which CaratLane has typically seen a considerable increase in the browsing and purchase of kids’ jewellery. Doraemon is designed to be a perfect fit for those looking for unique, quirky designs for their children around the occasion.

Talking about the collection, Kinnari Shah, Head of Design & Merchandising, said, “CaratLane is the ultimate destination for kids’ jewellery. Now, with another feather in our cap that’s Doraemon, it’s going to be amazing. We know Doraemon is a character that’s much loved in India and they’ll be delighted to see the range of designs we have. Each design in this collection is beautifully crafted in vibrant enamel and 14kt gold. They are very kid-friendly and made with care kept in mind for all-day comfort.”

Speaking about the collaboration, Mr. Bhavesh Solanki, Regional Director (India, SAARC & MENA) from Animation International India – Doremon Agency, said, ”There is no doubt that DORAEMON is one of the most beloved characters worldwide. As the gadgeted cat marked its 50th Anniversary last year, this collaboration with CaratLane will continue ruling the hearts of kids and teens. CaratLane & Doraemon kids jewellery collaboration is one of its finest and incredible associations and we are happy to partner with India’s one of the premium jewellery brands and to see the licensing industry reaching to newer heights with such a remarkable alliance.”

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