Kalyan Jewellers adopts franchise model to focus on new markets across India

Kalyan Jewellers is taking a new route to expansion. It is the non-south Indian market that the brand is focussing on now. While the Tier-2 and 3 cities on the brand’s roadmap will be getting showrooms evenly spread across, Tier-1 cities will have micro-markets to be served even better.

Delhi, Haryana, Maharashtra, Odisha, Chattisgarh, and Uttar Pradesh constitute the territories where Kalyan Jewellers will open the new showrooms. This is a step forward in the brand’s franchise model that started with the first such outlet in Aurangabad in June 2022. Kalyanaraman says that franchise operations will aid their expansion in an economically efficient manner, which is why the brand is developing a robust business model for franchise operations in India. 

Speaking about the road ahead, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers shares his ambitious plans of expanding into international markets, “We are looking at expanding into 10 new locations in the US, where we already have a sizable market share. The increase in footprint will help us capitalize on the foundations laid and further leverage our already established processes, purchase ecosystem and market understanding to aid growth momentum.”

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