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Reliance Jewels reveals the ‘Varalakshmi Collection 2022’ for South India with the campaign “Glow Like A Goddess”

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Reliance Jewels reveals the ‘Varalakshmi Collection 2022’ for South India with the campaign “Glow Like A Goddess”

Leading jewellery brand in India, Reliance Jewels has launched their special Varalakshmi Collection to commemorate the festival Varalakshmi Vratam, where women worship the Goddess Lakshmi in the southern states of India. The brand’s campaign for the collection ‘Glow Like A Goddess’, aims at celebrating every woman who is like a reflection of the goddess herself.

Inspired by the divinity, grace and shine of the Goddess, this collection is a reminder for all women to embrace their inner goddess. Bringing out the rich cultural heritage and traditions of South India, the jewellery has been designed with regional tastes, cultural nuances and styles in mind. Both the campaign and designs are inspired by the sacred “Kalpavruksh Tree”, which is believed to possess deep spiritual intent and mythical powers and originates from the ancient lore of Samudra Manthan.

An assortment of intricately crafted traditional jewellery including necklaces, earrings, bangles and rings will be a part of the collection. Crafted in 22kt yellow gold & antique gold temple designs and embellished with colour stones, each gold jewellery design stands apart from the other, making the collection unique in every way. The stunning diamond collection includes chokers and haram sets and with closely set diamonds, color stone & pearl drop accents on the pendants. Grace, poise and divinity of the Goddess are beautifully imagined in every piece and it’s a perfect adornment for every women during the festivities.

Commenting on the launch of the collection, Sunil Nayak, CEO, of Reliance Jewels said “Our vision for the entire collection is to celebrate and capture the essence of the auspicious festival. We are pleased to bring these distinct styles which are in sync with the tastes of customers from the region. Our extremely passionate design teams from South India worked meticulously on the collection to ensure that every intricate design detailing and elements came together to create beautiful designs”

This year marks the 15th Year Anniversary of Reliance Jewels which has become a much-loved and popular part of so many lives, homes, festivals and occasions. Each year the brand has focused on creating an emotional connection through its Jewellery for every occasion and moments of our customers lives. This year too, with collections like the Varalakshmi collection, Reliance Jewels continues its journey of lighting up every occasion and inspiring people to ‘Be The Moment’.

In addition to the exquisite range of deigns in the Varalakshmi collection 2022 that patrons can choose from the brand is also extending a  special offer of up to 25% off on Gold jewellery making & Diamond jewellery value for all customers until 31st August.

Courtesy: Retail Jeweller India News

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