Connect with us

RJ Market Watch

Anmol Jewellers lights up Instagram with anniversary-special series on 36 iconic designs



Anmol Jewellers lights up Instagram with anniversary-special series on 36 iconic designs

Anniversaries deserve grand celebrations and Anmol Jewellers is making their presence felt on Instagram whilst celebrating 36 years of business. To commemorate the glorious journey undertaken, the brand is promoting 36 unique designs that has made the jeweller become an international phenomenon.

In conversation with Ishu Datwani, Founder, Anmol Jewellers, he lists 10 such select pieces that have adorned the who’s who of Bollywood fraternity and has reached Hollywood as well.

Be it Shilpa Shetty Kundra’s jewellery set including choker, hairpiece, peacock armband & kamar band, Shraddha Kapoor’s emerald & rose-cut diamond necklace at IIJW 2012,the necklace for Project Blossoming, an initiative by Gemfields to support ‘Project Nanhi Kali’ worn by Chitrangada Singh, or singer Mary J Blige’s chandelier earrings at the Oscars 2018, Anmol Jewellers has left its mark distinctively. Over the years, the brand designed based on latest global trends such as the sapphire and diamond choker from the ‘Meraki’ collection, inspired by the Pantone Colour of the Year 2020 – Classic Blue. It also made its own trend by making stunning pieces such as the ‘Pulsating Diamonds’ earrings crafted with rose cut diamonds & round brilliant diamonds in a Baroque design style, featuring 1,690 diamonds weighing 45.120 cts.

“The ’36 Iconic Designs’ series traces Anmol’s history, bringing to light its timelessness,” said Datwani. “To give this campaign a sense of exclusivity and celebrate its grandeur, we are promoting it on social media by showcasing the iconic designs & what makes them so iconic. Design inspiration, key design and craftsmanship elements, celebrities wearing our iconic designs, collaborations or awards won by the pieces are all part of the campaign, which will be concluded before May ends,” he added.

With this month-long campaign, Anmol Jewellers is striving to impact the choices of every fashionista aspiring for a regal look in the smallest of affairs. On that note, the brand has been receiving many enquiries for the designs promoted through this series.“We do expect to get customer orders or conversions of similar designs increasing by at least 25% by the time we conclude the campaign,” Datwani concluded.

RJ Exclusive

Latest News