Connect with us

Retail Innovation

Sham Jeweller’s plush outlet is a luxury retail retreat for jewellery shoppers

The sprawling 4000 Sq ft lobby gives the experience of a star hotel to customers visiting the store.



Simplicity with a touch of sensuality is what Sham Jeweller’s new nest exudes. The newly opened 30,000 sq ft flagship outlet is sheer delight in monochromes and comes after painstaking efforts by the Chandigarh-based jeweller. 

A Grand Welcome

The new store in sector 34 may seem at first glance a seamless extension of the old store due to it adjacency to the later, but a closer look brings out its distinctiveness from 8000 sq ft store which was established more than two decades ago.

The moment you step inside the store, it brings visions of the plush interiors of a five-star lobby. The grand 4000 sq ft retail space in the ground floor is dedicated to offering a luxury experience akin to the one consumers experience in star hotels. As one enters with a feeling of awe, well trained and immaculately groomed staff greets you with aplomb and leads you to the pristine setting of the three-level store housing a wide range designs.

The interiors of the store speak of an aesthetic that is not unheard of, but is extremely special in this case, because of the way the colours have been juxtaposed. The mix of different single shades, ambience and setting exuberantly prop up the jewels and accentuate the royalty in every design.

What’s ‘in store’?

As one takes to the floors above, a whole new world opens up. Leather-clad antique chairs await the customer in long rows as they are greeted by another row of salespeople, all waiting to be of assistance. The fleet of staff is eager to understand your requirements and present the best selections according to your budget and taste.

Behind the table that separates the customer and the staff, stands a wall full of wonders. Diamond jewellery, starting from heavy neckpieces to fancy earrings, lightweight bracelets to trinkets, all adorn the shelves with a shine that will dazzle any set of discerning eyes. The inventory is sprawling, with experts in both bridal and non-bridal jewellery moulding pieces of awe-inspiring magnificence.

For the hardcore Sham Jewellers loyalists, there is ample to choose from. The new store is a bed-rock for platinum jewellery, a new treat for its customers. Not stopping at that the jeweller has generously increased its spread of statement and fancy collections in diamonds and solitaires.

In gold jewellery, the new collections include antique Ahmedabadi Kundan and meenakari styles. Contrasting the heritage designs, there is Turkish and lightweight Italian jewellery (made in Italy) and a full range in 18K jewellery for those seeking more modern renditions of gold designs. Each design comes with its promise of exclusivity and originality!

What makes the store a one-stop-shop for jewellery is the fact that it sports a plethora of designs in both lightweight and heavy pieces which sometimes go above 500gm and follows a very flexible price curve. The jeweller guarantees the best and widest choice in every price –point and style of jewellery in the state of Punjab.

Some pointers for the win

Where does the jeweller score brownie points? It’s in its customer centricity. They have moulded themselves as per their customer’s demand and fancy. The sales polices are a testament to the jeweller’s thoughtfulness and transparency. Since their inception, Sham Jewellers has stood for their policy of 100% exchange/ cash-back for the complete invoice value (after deducting the labour charge) for any piece of jewellery bought from the store. 

Not stopping at that, they graciously offer to return the entire amount (including the labour charge) just in case you change your mind within the first three months of purchase- an offer unheard of in the industry.

The transparency of attitude translates on the bill too and each piece is accompanied with a quality certification and break-up price for the gems, the metal it flaunts and the labour. It explains why Sham jeweller has long enjoyed a great reputation as one of the most trusted, value for money jewellers and draws customers from as far as 200 km and beyond. With footfalls to match the soaring graph of their growth, Sham Jewellers is the next big thing in the jewellery sector in Punjab.

Courtesy: Retail Jeweller India News Service

Latest News