The music video has received over 104K views within four days of release on YouTube, and with 13.9K likes on Instagram alone
Mumbai: June being the pride month, SENCO Gold and Diamonds created an element of surprise by launching their anthem titled ‘Pehchaan’. Sung by Sushant Divgikar aka Rani Ko-he-nur, the hard-hitting lyrics by Rohit Joshi and composition by Nishith Hegde and Ashwin Shriyan sum up the challenges of the LGBTQ+ community in this banger of a song.
Looking godlike, the actor is seen crowned like a queen, singing and dancing to the pulsating song about the trials and pains of the LGBTQ community. Daring the society for questioning the existence of the other genders, the song takes on a new level of awareness. The anthem signifies Digvikar’s declaration of self-identity and acceptance of oneself.
The two-and-a-half-minute video portrays cry, lament, and declaration of their personality. Replete with jewellery by the brand, Senco Gold and Diamonds champions the cause of inclusivity along with a topical presentation in the month of June 2024.
“Music unites people together to fight for a better world. Our campaign, ‘Pehchaan’ is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is unique. Through storytelling and soundtrack, we at Senco Gold and Diamonds look forward to making a statement about the importance of acceptance and belonging,” Joita Sen, director and head of marketing and design, Senco Gold Limited, said.
The video has received over 104K views within four days of release on YouTube, and with 13.9K likes on Instagram alone. It has struck the right chord with the progressive Indian audience and supporters of the community.
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