Ridhima Kapoor Sahni Jewellers and Punjab Jewellers collaborate with UK-based Helen Anthony for London Fashion Week 2022

Collaborations are great for better visibility over a short period of time, and jewellery brands have been in this game for long. But everything falls in place when global clothing entities plan something exciting with Indian jewellery brands, for a stage no less grand than the London Fashion Week!

Yes, we are talking about the marvellousSS’23 Ready to Wear Collection that was showcased at Bloomsbury Ballroom of Victoria House, London from 10 am on 17^th September. Pooling in the distinct grandeur of jewellery from Punjab Jewellers Mumbai, and Ridhima Kapoor Sahni Jewellery, the collection got its foundation from UK-based fashion brand Helen Anthony.

Scintillating solitaires, diamonds, and colour gemstones formed the core of the jewellery range used to accessorize the clothing range. Of all the sightings on the ramp, the showstopper was none other than Ridhima Kapoor Sahni herself, who enthralled the audience with her style statement and also accompanied Anthony’s daughter Helen, matching outfits and elegance with equal panache.

Talking about the experience, Ridhima Kapoor Sahni, owner, Ridhima Kapoor Sahni Jewellers, exclaimed, “It was a surreal experience. In a compact 23-minute ramp time for the total collaboration, we presented a whopping 105 looks. This is the first time we took a collaboration abroad at such a global stage. We have been partnering with Punjab Jewellers since long, but my brand was approached by Helen Anthony few months before, and we decided to give it a go!”

RJ Exclusive