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Ratanlal C Bafna Jewellers reaches out to HNI women in Nashik via Radio Mirchi’s `Pout and Shout’



Sponsoring the event gave the brand a great opportunity to showcase itself before a very relevant audience and create a buzz

On June 25, Nashik City witnessed a one-of-a-kind event named ‘Pout and Shout’, a Radio Mirchi IP that had leading retail jeweler Ratanlal C Bafna Jewellers coming in as sponsor. Touted as the ‘Hottest Kitty Party in Nashik Ever’, the invite-only event drew 450 prominent women. Many HNI women from different parts of Nashik were among the guests, providing a great opportunity for the brand to showcase itself before a very relevant audience.


‘Pout and Shout’ provided a big boost to Ratanlal C Bafna Jewellers, which exhibited its premium jewellery before the HNI women. Along with presenting the brand in a unique way before the target audience, the event helped create a positive image of the jeweller around the city. The collaboration garnered much intended buzz and hype for the jeweller. The women-only event was a good platform for sharp targeting for the retail jeweller, and for Radio Mirchi, a jewellery brandwas perfect to keep the audience highly engaged. This led to a win-win collaboration.


The event, held at the Express Inn’s Royal Banquet Hall, included a musical show, runway jewellery fashion show, games and many other activities to keep the audience busy. A fashion show for kids was organized as well, where the kids owned the stage, with the women watching them. Thirty participants were selected on first-come-first-serve basis for this fun activity organized by the hosts. Although there was no contest among the participants, surprise gifts were distributed. Comedian Ankita Srivastava was the star attraction of the event. Her stand-up performance was much appreciated by the audience.


The event was very well promoted all over Nashik. Stories were put up on different Instagram handles. All the guests were invited with physical invitation cards. Apart from that, flyers and posters too were distributed to promote the event, giving good publicity to Ratanlal C Bafna Jewellers.

Written by Satyajit Dey

Retail Jeweller India Exclusive

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