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Raja Jewellers’ ‘Be Yourself’ campaign empowers women




‘Be Yourself’ campaign of Raja Jewellers, the undisputed monarch of the gold world, offers many discounts in celebration of International Women’s Day 2023. The campaign focuses on celebrating the multi-talented women who do what they love and showcase their passion and strength in the jewellery industry.

Commenting on the campaign, Ranmini Eliyapura, Director at Raja Jewellers, stated, “Raja Jewellers celebrates the fearless and unstoppable spirit of women this International Women’s Day 2023, with our ‘Be Yourself’ campaign. We believe that every woman should embrace her unique qualities, pursue her passion, and thrive in her multi-talented abilities. We stand by women who are breaking stereotypes, taking charge, and doing what they love. Through our campaign, we aspire to inspire women to be unapologetically themselves and shine bright like the jewels they are.”

The recently launched Raja Jewellers’ ‘Be Yourself’ campaign celebrates the involvement of passionate women in the jewellery industry. The campaign featured an interactive photobooth that allowed customers to capture their unique personalities and receive instant photographs as a keepsake. As a part of the campaign, Raja Jewellers released a video on their social media channels showcasing the inspiring stories of multitalented women who are deeply involved in every aspect of the jewellery business, including manufacturing, designing, crafting, sales, and customer care. The video also encouraged women to pursue their passion, be inspired, and wear jewellery in their own unique style. Raja Jewellers invited its followers and clients to participate in the campaign by submitting a photo or video showcasing their work and passion. By celebrating the diversity and strength of women in their own industry, Raja Jewellers believes that they can inspire others to embrace their individuality and unique style. Raja Jewellers is dedicated to fulfilling the requirements of every woman by offering a wide range of jewellery options.

The Paragon – Diamond Jewellery Collection and Opera Work Wear Jewellery Collection were available at discounted prices, along with instalment plans for selected credit cards. These discounted prices were available across all three Raja Jewellers showrooms in Bambalapitiya, Negombo, and Kandy.

Courtesy: Bizenglish

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