Reflecting this sentiment internally, store teams wore name badges recognizing the most important woman in their lives, paying tribute to mothers, daughters, sisters, partners and mentors
Mumbai: On International Women’s Day, KISNA Diamond and Gold Jewellery marked the occasion by changing its name to ‘Radha Diamond and Gold Jewellery’ for a day in honour of women.
The name ‘Radha’ was invoked as an expression of feminine strength and presence. It reflects the courage that women bring to families, communities and society. Through this gesture, the brand paid tribute to women whose influence continues to shape lives.
As part of the initiative, KISNA showrooms adopted a ‘Radha’ theme on March 8, bringing the concept to life across stores. This marked the beginning of a campaign spanning print, retail and digital platforms, with the ‘Radha’ identity reflected across brand communication and in-store displays. Across locations, KISNA hosted Women’s Day engagements to recognize women and their role in daily life. Reflecting this sentiment internally, store teams wore name badges recognizing the most important woman in their lives, paying tribute to mothers, daughters, sisters, partners and mentors who guide them.
Speaking about the initiative, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and KISNA Diamond and Gold Jewellery, said, “Women shape our lives in the most profound ways, often guiding families, relationships and communities with quiet strength and grace. By changing our name to ‘Radha Diamond and Gold Jewellery’, we wanted to create a meaningful gesture that honours the spirit of womanhood and acknowledges the countless women who inspire us every day.”
The campaign received good response through social media and at the brand’s stores across the country.
Launched in 2005, KISNA Diamond and Gold Jewellery is the flagship diamond and gold jewellery brand of the Hari Krishna Group. With its vision of ‘Har Ghar KISNA’, the brand operates over 1,500 shop-in-shop outlets and more than 130 exclusive showrooms across India.
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