Pandit Jewellers, Bulandshahr, Uttar Pradesh, has embarked on the multi-brand era. Partnering with clothing destination The Bling Room, the jewellery brand has gained the first mover advantage in the city and the Delhi-NCR region.
“This has been a huge leap for us, as we wanted to boost the visibility of our brand and we see a lot of brands engaging in fashion across product categories. Therefore, we ventured with silver jewellery,” said Garima Gaur, director of Pandit Jewellers.
The brand has become the exclusive jewellery partner of The Bling Room and has been getting rave reviews from first-time customers frequenting the clothing brand with new interests. The brand has a dedicated jewellery counter exhibiting an affordable pretwear range starting from Rs 5000-25000.
“The favourale response has prompted us to explore gold and polki ranges in the near future. We would also like to explore opportunities from other clothing brands,” said Gaur, as she added that jewellery should be promoted and perceived in such a mixed fashion ecosystem for better conversion.
RJ Exclusive
