The event reinforced Men of Platinum’s focus on building a community driven by shared values, while strengthening the association between platinum jewellery and men who prioritize substance and consistency
Mumbai: The Platinum Guild International (PGI)’s Men of Platinum hosted #MomentwithMahi, an exclusive meet and greet event with former Indian cricket captain M.S. Dhoni as part of its ongoing association, aimed at strengthening the partnership between the cricketer and the platinum men’s jewellery category. The gathering brought together select industry partners and members of the trade, offering an opportunity for direct engagement with Dhoni.
Organized by Platinum Guild International (PGI), the event marked a milestone in the Men of Platinum journey, which positions platinum jewellery as a symbol aligned with values such as integrity, resilience and long-term commitment. The meet and greet followed sustained consumer participation in the Men of Platinum MS Dhoni Signature Edition, where buyers shared personal messages reflecting Dhoni’s influence and values.
Addressing attendees, Vaishali Banerjee, MD,Platinum Guild International (India), spoke about the philosophy behind the category. She said, “At the heart of what we celebrate today is Platinum. It is pure, rare, and eternal. It is inherently strong and enduring, and it is uncompromising in its authenticity.”
Banerjee added that these qualities guided the creation of Men of Platinum and the association with Dhoni. “The Men of Platinum M.S. Dhoni signature edition draws directly from this philosophy, and of course from the values that M.S. Dhoni has embodied throughout his career,” she said.
She also highlighted the role played by consumers in shaping the initiative, noting that participants were selected based on the messages they shared about Dhoni and the values he represents. The meet and greet offered select consumers the opportunity to interact with Dhoni, as part of the campaign.
Speaking at the event, MS Dhoni reflected on his association with platinum jewellery. He said, “When PGI happened, it opened the doors for me to say, I think I should be wearing this. They’ve been really kind to get me whatever I wanted in my own choice of design.”
Dhoni also spoke about his comfort with the metal and his ongoing association with the category, stating that he has been wearing platinum jewellery for several years.
The meet and greet reinforced Men of Platinum’s focus on building a community driven by shared values, while strengthening the association between platinum jewellery and men who prioritize substance and consistency.
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA.
Retail Jeweller India News
