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Mellora launches gender-fluid fine jewellery collection for Spring-Summer 2023



These jewellery pieces aim to redefine traditional gender boundaries in jewellery, and are available in 22kt, 18kt and 14kt variations

Following the just-concluded Pride Month, D2C brand Melorra has introduced a ground-breaking gender-fluid fine jewellery collection for the Spring-Summer 2023 season. With the empowering message of ‘Be Fluid, Be You!’, this collection aims to redefine traditional gender boundaries in jewellery, aligning with the global trend of gender neutrality.

The rise of gender-fluid fashion has revolutionized the industry, allowing individuals to express their personal style without being limited by conventional gender labels. Inspired by this movement, Melorra has come up with a captivating collection of gold and diamond jewellery that resonates with those who reject societal norms and refuse to conform.

jewellery collection

Meticulously crafted with artistry and precision, these jewellery pieces are available in 22kt, 18kt, and 14kt variations, catering to a diverse range of preferences. With prices starting at approximately Rs 20,000, the collection offers ample options for those embracing gender fluidity.

This trend has already gained immense popularity among influential figures like Zendaya, J Hope, Timothee Chalamet, Harry Styles, Lilly Singh, and Ranveer Singh, who fearlessly embrace this empowering style. Renowned fashion labels such as Simone Rocha, Ludovic de Saint Sernin, Monse, and Peter have also showcased unisex fashion on their runways, reflecting the increasing acceptance and demand for gender-fluid designs.

Through this innovative jewellery line, Melorra celebrates the effort to challenge heteronormative standards, providing inclusive and liberating pieces that reflect an unbounded spirit. Embracing a mood that is free, optimistic, inclusive, experimental, bold, and liberated, this collection embodies the essence of the macro trend known as ‘Glunge’, portraying androgynous styles.

Courtesy: IndianRetailer.com

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