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Manufacturers imbibe colour stone, jadau expertise for the hottest selling bridal necklaces



  • Chokers in traditional, fancy antiques rule
  • Jadau necklaces also on radar
  • Colour stone-diamond combo wins the race

Bridal necklaces are the biggest obvious designs anyone would attend to at IIJS. This is precisely the biggest opportunity for each manufacturer to show their might in innovation, design and premium quality of metal and precious stones.

It is primarily the interplay of colour gemstones that is grabbing buyers’ attention in bridal necklaces, feels Abhishek Sand, Savio Jewellery, Jaipur. “Colour gemstones take up the lion’s share of space in bridal jewellery nowadays. This is because the young brides are in for more colour mix than traditional all-metal look,” said Sand.

Image Caption-Savio Jewellery

Russian, Zambian emeralds, rubies and other colour stones take centrestage for the buying list, after which comes the all-diamond jewellery necklace sets, maintained Sand.

Keeping with the times, Savio Jewellery has increased the share of colour stones from 5-6% in diamond jewellery to about 30-40%. “We have introduced green sapphires, tanzanites and other stones. Earlier, colour gemstones were present just to add a flavor of colour. Now, they are a must-have in bridal necklaces,” said Sand.

Traditional, modern antique and fancy jewellery are getting more demand as retailers try to make their bridal necklace collections, said Mansukh Kothari, Vasupati Jewellers. “Fancy antique and jadau jewellery are the two most important trends in bridal necklace at and outside IIJS,” said Kothari.

Vasupati Jewellers have innovated the necklaces by using kundan work, colour stones and strings of beads. “In other traditional forms, we have shown innovation in chokers,” he added.

Courtesy: Retail Jeweller India News

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