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Diamond jewellery flamboyant in design, easy in weight flying off the shelves

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Floral motifs with big spread ruling demand

  • Lightweight diamond jewellery moving fast
  • Rose cut, fancy cut diamonds in demand

No look is complete without the infusion of diamonds. This IIJS, manufacturers have gone all out to display different settings, techniques and design innovations to woo the retailers.

The Retail Jeweller spoke with Deepak Choksi, CVM, to understand how the demand is panning out in diamond ranges. “In couture, diamond polki jewellery is doing great with enameling and fusion of colour stones,” he said. In complete diamond jewellery with no uncut stones, the floral motifs with elaborate spread of design are doing good. The pastel colours have also impressed retailers, said Choksi.

The grand look and good spread must come with as low weight as possible, said Choksi.

Lalith Saklecha of Saklecha Diamonds believes that IIJS has given a scope for all form of retailers, be it fancy or traditional. “It is with more of diamonds and design simplicity that is mattering in terms of non-bridal jewellery,” said Saklecha, adding that retailers are not minding to spend more on design-heavy bridal jewellery. Theme-based bridal jewellery in the Rs25-40 lac bracket are selling fast.

When it comes to diamond pendants, retailers are divided over pendants with total focus on big solitaires and those with traditional motifs. The ticket size for these pendants range between Rs3-7 lacs, said Saklecha.

In terms of diamond couture, Mitesh Gajera, Laxmi Diamonds, Mumbai, says that a combination of fancy cut and round cut diamonds are doing really well with buyers at IIJS. “Most retailers are trying to refill stock for the upcoming season with bridal jewellery. This apart, diamond pendants are doing well in price point ranges also,” said Gajera.

Courtesy: Retail Jeweller India News

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