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Malabar Gold & Diamonds marks one-year anniversary of its Hunger Free World initiative in Ahmedabad

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Launched in February 2023, the initiative has successfully distributed over 3,00,000 meals across various locations in the city, through a central kitchen, delivering food to beneficiaries using rickshaws and vans

Ahmedabad: Malabar Gold & Diamonds, a leading gold retail brand in the country, is celebrating the one-year anniversary of its “Hunger Free World” initiative in Ahmedabad at the Malabar Gold showroom on Satellite Road (Shivaranjani).

Launched in February 2023, the initiative has successfully distributed over 3,00,000 meals to those in need, with a total expenditure exceeding Rs 72,00,000. In collaboration with the NGO ‘Thanal’, Malabar Gold & Diamonds has played a crucial role in providing daily meals to 1000 people across various locations in Ahmedabad. The initiative operates through a central kitchen in the city, delivering food to beneficiaries using rickshaws and vans.

M. P. Ahammed, Chairman, Malabar Gold & Diamonds, said, “As we celebrate the one-year milestone of our ‘Hunger Free World’ initiative, we reflect on the profound impact it has had on the lives of the underprivileged in Ahmedabad. Our commitment extends beyond providing meals; it aims to foster sustainable change and empower communities. We firmly believe that collective efforts can bring about enduring positive transformations, and this anniversary serves as a testament to that belief.”

The distribution areas encompass prominent locations such as Sanand Chokdi, Sarkhej, Vasna, Anjali, Paldi, Jamalpur, Sidisaiyed Mosque, Khanpur, Shahpur, and more. The diverse menu of vegetarian meals includes dal rice, sabji roti, paratha sabji, thepla, and others. The team ensures comprehensive coverage of localities, including temples, mosques, and other public spaces.

Under the visionary leadership of its chairman, M.P. Ahammed, Malabar Group dedicates 5% of its net profit to Corporate Social Responsibility (CSR) activities, with a focus on giving back to society. The ‘Hunger Free World’ initiative is a significant part of this commitment, aiming to address the issue of hunger in the community.

Malabar Gold and Diamonds holds royal polki jewellery show

The brand launched the ‘VIRRAZ Royal Polki Jewellery Show’, an exclusive exhibition and sale of exquisite creations in gold, diamond and precious gem jewellery on February 17 at its showroom in Mangaluru, located at Karuna Pride, Falnir Road.

Held in the presence of Mrs Mangalore 2023 Savitha Chethan Kumar, the royal polki collection is inspired by the jewels worn by Maharanis and imbibes centuries-old tradition in contemporary jewellery designs. The jewellery show is scheduled from February 17 to 25 and is expected to be a visual treat for connoisseurs of fine art.

Retail Jeweller India News

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