Prajith brings over 15 years of experience in the luxury and lifestyle sector, having led marketing, digital, e-commerce, CRM and performance functions across India, GCC and APAC markets
Kozhikode: Prajith VM has been appointed as Head of Marketing at Malabar Gold & Diamonds. He shared the news of his new role through a LinkedIn post.
“Back to the world of Luxury, Jewellery, Diamonds, Watches, Celebrations, Beauty, Life & More. Happy to update that I have joined Malabar Gold & Diamonds as Head – Marketing. Excited to take forward the $6 billion brand’s journey onwards & upwards,” the LinkedIn post read.
Before this appointment, Prajith VM worked with Landmark Group as Head of Growth. He has more than 15 years of marketing experience with brands such as De Beers, Fossil Group (Fossil, Michael Kors, Emporio Armani), Diageo (Johnnie Walker, Smirnoff), and Landmark Group. Over the past decade-and-a-half, he has managed global brands across multiple categories including fashion, watches, luxury goods and premium beverages. His experience spans markets in India, GCC, Southeast Asia, Japan and Australia.
Malabar Gold & Diamonds was established in 1993 as the flagship company of the Malabar Group, a diversified Indian business conglomerate. The company operates more than 400 showrooms across 13 countries, including India, the Middle East, the Far East, the USA, the UK, Canada and Australia.
Beyond its retail operations, the Malabar Group allocates 5% of its profits to corporate social responsibility programmes. These initiatives focus on education, healthcare, housing, environmental sustainability, hunger eradication, and women’s empowerment. The company integrates these activities into its overall business strategy, aligning growth with community development.
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