The campaign has been so designed that participants ranging from metropolitan cities to remote towns have an equal chance to win
Mumbai: KISNA Diamond and Gold Jewellery has launched its Bumper Lucky Draw 25’ campaign, offering customers across India the chance to win 200+ cars and 1,000+ scooters through in-store lucky draws. Executing the large-scale give-away campaign, the brand will hold draws at its exclusive showrooms across the country.
The campaign, which went live on August 11, 2025, will be concluded on October 19, 2025, offering participants the opportunity to win two- and four-wheelers by purchasing diamond, platinum or solitaire jewellery in multiples of Rs 25,000 or gold jewellery worth Rs 70,000 or more. Customers will receive two lucky draw coupons, one for a scooter draw and one for a car draw, with every qualifying purchase.
Each showroom will conduct five scooter draws and one grand car draw on a fortnightly basis throughout the campaign. With over 80+ exclusive showrooms participating, the campaign will award more than 1,200 prizes nationwide.
To participate, customers must drop their scooter and car coupons into separate designated drop boxes in the store. At the time of invoicing, the ‘Lucky Draw’ option will be selected in the billing system, generating a coupon code printed on the bottom of the invoice. As part of the campaign, each showroom will award five scooters and one car to winners over the duration of the promotion.
Commenting on the campaign, Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, said, “Our customers are at the heart of everything we do at KISNA. The ‘Bumper Lucky Draw 25’ is our way of celebrating their trust and loyalty, while adding a layer of excitement to their festive season purchases. The scale of this year’s campaign, with over 1,200 vehicles as prizes, reflects our commitment to making this celebration truly memorable. Initiatives like this are part of KISNA’s ongoing tradition of rewarding customers, as seen in our previous #Abki_Baar_Aapke_Liye campaign, where we gave away 100 cars across India.”
Parag Shah, Director of KISNA Diamond & Gold Jewellery, added, “This campaign is designed to blend the joy of fine jewellery shopping with the thrill of winning a big prize. By taking it nationwide, we’re ensuring that customers from every corner of India have the chance to participate and win, making it one of our most engaging initiatives yet.”
The campaign will be supported by in-store and digital communications, including table-top displays, digital creatives for tripods, TV and façade screens, and door-to-door leaflets to ensure maximum participation and excitement. The promotion coincides with the onset of Navaratri and other regional festivities, adding to the celebratory spirit in stores nationwide.
Winners will be announced on the same day as the draw, with prompt communication to them to maximize excitement.KISNA’s plan is that due to its extensive regional presence, participants from metropolitan cities to remote towns have an equal chance to win.
Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. Besidesits online portal and more than 1500 shop-in-shop outlets in 28 States, the brand now has 80+ exclusive showrooms across the country.
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