Attended by key dignitaries and company directors, the store marks another step in the brand’s UAE expansion strategy
Fujairah: Leading jewellery retailer Joyalukkas inaugurated its new showroom in Fujairah on October 29, 2025, further strengthening its footprint across the UAE. The event was attended by a distinguished gathering, including Sharief Habib Alawadhi, Director General of Fujairah Free Zone; Mustafa Mohammed Ahmed Al Shareef; and Puthur Rahman, Manager of the Private Department of the Ruler of Fujairah. The ceremony was led by John Paul Alukkas, Managing Director – International Operations; Sonia Alukkas, Director – International Operations; and Antony Jos, Executive Director – Indian Operations of Joyalukkas.
The launch was attended by dignitaries, industry associates and loyal customers who witnessed the unveiling of what the brand described as a new landmark for jewellery retail in the Emirate of Fujairah.
The Fujairah showroom has been designed to create a premium yet welcoming atmosphere, combining contemporary design elements with spacious display zones. The layout allows customers to explore gold, diamond, polki, and precious stone collections with ease, supported by a team trained to offer personalized guidance. The showroom houses a wide spectrum of designs—from traditional bridal sets to modern diamond jewellery—curated to meet varied tastes and occasions.To mark the inauguration, Joyalukkas announced an array of inaugural incentives.
Speaking on the occasion, John Paul Alukkas, MD- International Operations, Joyalukkas said, “Our journey, which began in Kerala in 1956 and took root in the UAE in 1987, has always been guided by our customers’ trust. The opening of this showroom in Fujairah is an important step in our commitment to serving communities with quality, authenticity and excellence.”
Joyalukkas also recently unveiled its renovated showroom on Damascus Street in Dubai. The redesigned space reflects the brand’s evolving aesthetic, offering enhanced displays and a refreshed luxury retail experience.
Headquartered in Dubai, Joyalukkas has more than 160 stores across 11 countries, with about 100 of those stores located in India. Among other countries, it is present in the GCC, US, UK, Singapore, and Malaysia.
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