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Joyalukkas launches ‘Yuva’, a collection of young and trendy jewellery for the working woman




The contemporary collection draws inspiration from geometric art forms, shapes and icons, and is crafted in 18 karat yellow gold

Joyalukkas has just launched ‘Yuva’, a collection designed for its young customers– primarily working women – who want to reflect their own style and create a new statement in jewellery. The collection draws inspiration from geometric art forms, shapes and icons that are merged with linear lines to create a fashionable assemblage of jewellery.

Today’s contemporary youth wants hassle-free and delicate everyday wear – keeping this in mind, Joyalukkas’s ‘Yuva’ collection offers light jewellery pieces suitable for casual wear as well as fancy occasions. Launching the ‘Yuva’ collection, Joy Alukkas, Chairman & MD, Joyalukkas Group, said, “The ‘Yuva’ collection is targeted towards the style-conscious working woman of today. Her style statement is effortless and relaxed and she is looking for jewellery to match that. Whether it is a day in the office or a dinner with friends after, these pieces are versatile and eye-catching.”  

Crafted in 18 karat yellow gold, the lifestyle jewellery designs focus on the use of stones like white mother of pearl and allure green malachite. Mother of pearl, also known as nacre, is a strong, resilient, and iridescent organic–inorganic composite material produced in the inner shell layer of some molluscs. Green malachite is an organic compound that is used as a dyestuff and controversially as an antimicrobial in aquaculture. The combination of these two exceptional gems in a singular piece of jewellery brings a trendy and young look for women in their everyday lives.

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