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Ausper launches muhurat-based automated gold purchase solution ‘ausper Sense’

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The gold-tech platform offers gold buying options with a minimum investment of Rs 101, on auspicious days according to 21 pre-set calendars

Gold-tech platform Ausper has launched a new product ‘ausper Sense’, which is a muhurat-based gold purchase solution that can automate gold buying for every auspicious occasion according to more than 21different calendars.

An ausper Sense calendar can be set up by the customer to buy gold in an automated and personalized manner on every ‘shubh muhurat’ as per their belief system. An array of 21+ pre-set calendars is offered to customers to choose from. These include the Lakshmi Swagatam, Pratah Smaran and Brahma Muhurat everyday, Lakshmi Stuti and Mangal Muhurat every week, Ekadashi every fortnight to Pushya Nakshatra and Vinayaka Chaturthi every month. Considering the mythological and cultural significance of each of these days/muhurats, a buyer can schedule the calendar in advance and automatically make gold purchases as per the schedule.

Talking about the ausper Sense launch, Isha Sapra, Co-founder & CEO, Ausper said, “We are delighted to introduce ausper Sense to our emerging customer base. It is a one-stop solution that will assist people in a seamless gold buying experience on every ‘shubh muhurat’. Gold has a very high significance in our culture, traditions, rituals and belief systems. In fact, gold is believed to be ‘Ashta Lakshmi’, and buying gold on ‘shubh muhurats’ is believed to bring prosperity and auspiciousness into our homes. We understand and respect this emotion and therefore have launched ausper Sense to help our customers schedule and automate their gold purchases on their ‘shubh muhurats’.”

“At Ausper, our goal with ausper Sense is to democratize access to gold. We urge our audience to consider it the SIP for Gold, offering plans that can be set up for as little as Rs 101. 21. Diverse muhurat-based calendars are currently available, and more are on the way. Thus, there is a muhurat-based plan to suit every individual. For example, a daily micro-savings plan of Rs 200 can result in a gold corpus of Rs 73,000 in just one year – enough to purchase a high-quality piece of jewellery. This is a great way to hedge against rising gold prices and provides a powerful means of building wealth. Now everyone can prosper with ausper,” said Tejas Mehta, Co-founder & COO, Ausper.

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