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RJ Market Watch

Jewellery Trends 2020



Jewelllery Trends

This year saw a growing interest in designer and semi-precious jewellery among consumers. The trends fluctuated from big diamonds to sustainable luxury, and the consumer donned the role of a responsible buyer and opted for brands that have been using ethical sources for creating luxury jewellery pieces.

There was a lot of interest in fancy-cut diamonds such as emerald, oval, cushion, pear and round brilliant. The jewellery brands focused on big pieces, layered jewellery and drew inspiration from nature. Come 2020, the focus will shift to everything colourful and minimal.

Bride charm juttis by Fizzy Goblet Amrapali

Colours & New Motifs

Tarang Arora, Co-Founder, Tribe Amrapali, believes that one can expect interesting trends in the new year, “We may see a lot more colour in the upcoming year; stones like coral, turquoise, opals will be the stars! Also, enamelling would continue to rule. Jewellery will feature strong and edgy motifs.”

Tarang feels the year will see a blend of Indian traditional and tribal jewellery. He is of the opinion that jewellery will be used in more forms than one. “Recently, we made charms for juttis as a part of Tribe’s collaboration with Fizzy Goblet, a popular handcrafted footwear brand,” says Tarang.

“Fashion month is in the rear-view mirror mode and it’s time to look at new collections and revisit the key motifs that dominated the runways,” says Abhishek Raniwala, Creative Director and Co-Founder, Raniwala 1881, Jaipur.

Minimalism is in

Opulence is attractive and beautiful, but minimalism has its own allure. While heritage jewellery will never go out of style, the rapidly evolving consumer taste and aesthetic, has given birth to a new design lexicon.

“Earlier one wouldn’t give a second glance to a jewellery piece that wasn’t substantial in weight, but today this idea has changed. There is more preference towards minimal and lightweight concepts in jewellery. The upcoming years will be challenging to the jewellery industry where one has to deliver cost-effective yet creative minimal concepts with traditional aesthetics,” notes ace jewellery designer Anand Shah of Anand Shah Jewels, Mumbai.

geometrical gold necklace with antique finish by Anand Shah

Floral Magic

Floral motifs will be hugely popular going forward. Embracing the colour palettes from nature is the biggest trend in jewellery, says jewellery designer Sunita Shekhawat, Jaipur, who is credited for modernising the craft of meenakari. She has come up with a collection for the new year that features luxuriant transformational jewellery pieces, with a focus on necklaces, earrings and a headpiece. This collection is an ode to carnation, one of the world’s oldest cultivated flowers. The multiple colours of the gemstones used in the collection will represent the various colours of the carnation, symbolizing unconditional love, luck, fascination and pure affection,” Shekhawat explains.

Floral inspired Carnation bangles by Sunita Shekhawat

Lightweight Gem-set Jewels

Modern jewellery is getting more multi-functional. Milind Mathur, Creative Director & Partner, Kohinoor Jewellers, Agra, is of the opinion that youth desire modern assortments in adornment. There is a lot of demand for lightweight, functional diamond and enamel jewellery as well. “Coloured gemstones are the preferred choice of customers who are looking for a distinct piece of jewellery. It has caught the fancy of the young generation who believes in self-expression and is not afraid to experiment to make a lasting statement and impression,” he adds.

Coral and diamond ring

Courtesy: TimesOfIndia


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