The fine jewellery brand from the Aditya Birla Group has expanded its presence in Delhi-NCR, marking its sixth store in the region
Noida: Fine jewellery brand Indriya, from the Aditya Birla Group, has launched its first store in Noida. This marks the brand’s sixth store in the Delhi-NCR region, adding to existing locations in Karol Bagh, South Extension, Rajouri Garden, Dwarka, and Pitampura.
Over the weekend, Indriya had entered Odisha with the opening of its first store in the vibrant capital city of Bhubaneswar. The store opened during the city’s Rasagola Dibasa celebrations, a festival that honours Odisha’s cultural legacy and traditions. Known for its rich heritage and architectural grandeur, Bhubaneswar mirrors the spirit of Indriya’s design-forward philosophy.
Both stores stock over 5,000 designs and a range of more than 20,000 jewellery pieces, including the brand’s latest Aasmaniyat collection. They also have dedicated spaces, such as the kaarigari room showcasing the art of craftsmanship.
Commenting on the Noida debut, Sandeep Kohli, CEO, Indriya said, “Noida, with its dynamic energy, modern outlook, and growing appreciation for quality and distinctive design, is a natural choice for our expansion. As we launch our sixth store in Delhi-NCR, this milestone reflects the increasing desire for pieces that honour heritage while embracing contemporary style.”
The Odisha entry marks the brand’s continued push into key regional markets. Commenting on the Bhubaneswar store launch, Kohli said, “Our ethos is deeply rooted in the cultural fabric that defines India and finds a natural resonance in Bhubaneswar—a city where heritage lives on through its temples and artistic legacy. As Odisha continues to emerge as a hub of culture, business, and economic growth, we are proud to bring our hallmark to a region that exemplifies the balance between legacy and modernity.”
With the latest launches, Indriya’s presence now spans 28 stores across North, South, West and East India, including six in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, Patna and Lucknow; and one each in Indore, Surat, Vijayawada and Bhubaneswar.
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