This marks another milestone in the brand’s strategic retail expansion plan, as it moves to expand its reach across Tier II and Tier III cities
Vizianagaram: Leading jewellery retailer GRT Jewellers has launched a new showroom in Vizianagaram, Andhra Pradesh, taking up its retail strength to 66 stores in South India. This marks another milestone in the brand’s strategic retail expansion plan. Situated in a prime location on M.G. Road, Daba Garden, the new store brings GRT’s hallmark of quality, tradition, and innovation closer to customers in this vibrant and culturally rich city.
The opening of the Vizianagaram showroom reflects GRT’s ongoing commitment to meeting the evolving needs of jewellery buyers across Tier II and Tier III cities, where demand for both traditional and contemporary designs continues to grow. The brand’s latest store offers a curated selection of gold, diamond, platinum, and silver jewellery, catering to a wide variety of occasions — from everyday wear and festive gifting to elaborate bridal trousseaus and statement purchases.
With this launch, GRT Jewellers further strengthens its footprint in Andhra Pradesh, enhancing accessibility and reinforcing customer trust in a key market. The showroom is designed to offer a seamless and immersive shopping experience, showcasing diverse collections under one roof while upholding the brand’s legacy of craftsmanship and service excellence.
To celebrate the grand opening, GRT is offering limited-time inaugural benefits on gold and diamond jewellery, silver articles and old gold exchange. These launch offers aim to delight early shoppers while inviting the Vizianagaram community to experience the brand’s product range and personalized service.
The brand’s consistent expansion across South India is guided by its customer-first philosophy to make quality jewellery more accessible while preserving the design traditions that define the brand. The new showroom in Vizianagaram is a natural progression in this journey, reflecting both the growing aspirations of local consumers and the brand’s readiness to meet them with thoughtfully crafted jewellery and flexible purchase options.
As GRT continues to grow its retail footprint, each new store represents more than just a business milestone, as it establishes a deeper connection with communities and traditions through jewellery.
GRT Jewellers operates a robust retail network of 66 showrooms across South India and one store in Singapore. The brand’s region-specific strategy has resulted in strong market penetration in key urban and regional centres such as Chennai, Bengaluru and Andhra Pradesh.
Retail Jeweller India News
