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IJSF projected to generate business worth Rs 1,20,000 crore across the country, says GJC




The India Jewellery Shopping Festival will take place across 300 cities and offer benefits to both the B2B and B2C retail segments, generating a business growth of 30-35%

The All India Gem and Jewellery Domestic Council (GJC) has announced the launch of the India Jewellery Shopping Festival (IJSF) in Delhi. The event will be held across the country in 300 cities from October 15 to November 22. Nitin Gadkari, Minster, Roads & Highway Transport graced the event, sponsored by Divine Solitaires, with his presence.

The festival will offer benefits to the B2B and the B2C retail segments, wherein business owners can be a part of the festival by paying an enrollment fee and choosing from one of the several subscription plans that are available to them. Any purchase worth Rs 25000 will attract an assured coupon and limited-edition silver coin.

Several rewards await the winners, including jewellery worth Rs. 35 crore and a 25-gram gold coin on every set of a 5000 coupon. Other giveaways are 5 prizes of 1 kg gold each, 5 prizes of jadau jewellery worth Rs. 10 lakh each, 5 prizes of temple jewellery worth Rs. 10 lakh each, 10 prizes of diamond and precious stones studded jewellery worth Rs. 5 lakh each, 10 prizes of gold jewellery worth Rs. 2.5 lakh each and 100 prizes of diamond studded gold coin from Divine Solitaires.


Saiyam Mehra, Chairman, GJC, said,IJSF is a potential pool for all jewellery traders, and significant interest has been demonstrated by important industry players. The event is advantageous to both consumers and manufacturers. The chance for the jewellers to grow and boost sales has arrived. Shoppers discover these pieces in the meantime and keep them for important events like weddings and other celebrations. The Gem and Jewellery Council anticipates that the entire value chain will be involved in this event, which guarantees enormous income potential. The event encourages business and rewards customers. Furthermore, it encourages professionalism and adherence to standard business practices by encouraging the use of reputable jewellers with established business strategies.”

Dinesh Jain, Director, GJC and Convenor, IJSF said,“IJSF is expecting to generate business worth Rs.1,20,000 crore through 3000 retailers participating from over 200 cities. This is a business growth of roughly about 30-35%. The festival is also expected to generate huge employment opportunities in the jewellery industry. Keeping in mind the Digital India initiative undertaken by our Prime Minister Narendra Modi, IJSF will be held digitally as well to maintain transparency in the selection procedure of the winners. About four crore NRIs residing outside will also be able to avail of the benefits of exciting offers and plan their jewellery shopping during IJSF making India a jewellery tourism hub.”

Rajesh Rokde, Vice Chairman, GJC said, “IJSF will follow best business practices to ensure transparency and build credibility in the minds of the customers. For Indians, jewellery is bought not just for occasions but also as investment and security. The upcoming India Jewellery Shopping Festival will give an opportunity to customers to take advantage of the offers and buy jewelleryfor long-lasting investments.”

Manoj Jha, Joint Convenor, IJSF said,“The festival will benefit the entire jewellery industry as well as customers. IJSF is making appealing offers and giving customers the chance to win up to 40 kilograms of gold as a prize, as well as jewellery worth approx. Rs. 3 crore and 100 gold coins encrusted with Divine Solitaire diamonds. As India celebrates 75 years of independence, we provide approximately 3000 kilograms of special edition Amrit Mahotsav silver coins as souvenirs, which will be delivered as presents to clients with every purchase of Rs.25000.It’s exciting enough to win 1 kilogram of gold in addition to receiving 25 grams of gold on a regular basis. The industry would benefit from these marketing all throughout the festive season. We have partnered with process advisor E&Y, who will monitor this entirely digital procedure, to ensure complete transparency.”

Retail Jeweller India News

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