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IEG-At voice Jerome Favier, Ceo at Damiani:”Luxury? It is authenticity and savoir faire”



The most influential man in the world of diamonds, interviewed at Voice about the future of Made in Italy Luxury, emphasizes “We are not the Luxury industry”


Vicenza (Italy), 12th September 2020 – A decisive vision that is impossible to misinterpret: according to Jerome Favier, CEO at Damiani – the company synonymous of luxury and Made in Italy craftsmanship in every corner of the world – luxury, by definition, is not an industry. Favier upheld this opinion today on The Stage of Voice in an interview with Andrea Cabrini, Director of Class CNBC, during the opening day of VOICE – Vicenzaoro International Community Event – the effective and symbolic kick-off to the gold-jewellery sector’s revival after the lockdown months.

“Luxury is authenticity, reality, savoir fair, craftsmanship that can be multiplied and amplified,” Favier declared. Made in Italy has to restart from that. “There is no need to demonstrate that Made in Italy is an asset: it just is. The majority of the world’s high-level jewellery is made in Italy.”

A national patrimony of unmeasurable value that must focus exactly on its authenticity as it addresses the international markets. “Thanks also to digitization, the final consumer is extremely mature and is well able to recognize what is authentic and what isn’t.” And this discriminating fact is precisely what he bases his decision and preferences on.

In this respect, Made in Italy jewellery has an inborn and hard to copy competitive advantage. The goldjewellery industry, which is raising its head again today, cannot but bear that in mind.


Courtesy : Retail Jeweller India News Service.

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