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How Jignesh and Shailen Mehta are Digitizing Traditional Family Jewellers with eJohri



It was a shared dream of retailing solitaire diamonds and jewellery that saw Jignesh Mehta, along with his brother Shailen Mehta, conceptualise and build the brand of Divine Solitaires in 2008. A staggering experience of highs and lows for more than 20 years helped them develop a brand that consistently delivers superior quality, world class solitaire diamonds and jewellery. Divine Solitaires is among the first brands in the world to introduce a nationwide standard and transparent pricing for diamonds.

Its quality guarantee certificate further enhances the confidence of the customers as it qualifies every diamond stringently on 123 parameters. The brand also regularly publishes a revolutionary ‘solitaire price index’ across all leading financial newspapers. Leading the way Divine Solitaires has also launched a mobile application that empowers customers to track and compare their diamond’s value through the years to its current price. This app also details the journey of the chosen diamond, from its creation billions of years ago, to its mining, cutting and shaping.

Divine Solitaires mobile app focuses on tracking the price, quality and journey of diamonds.

Using this app, client scan instantly avail a one-year free insurance for their Divine Solitaire purchase.

In another industry first, the Mehta brothers have launched eJohri, India’s first online Omni channel jewellery marketplace. eJohri is working towards digitising the traditional family jewellers across the length and width of the country. With a unique online-offline connect, customers can now discover and purchase jewellery from a large collection of hallmarked ornaments by reputed jewellers across the country and also schedule a store visit.

Story Courtesy: Economic Times

Image Credits: Your Story

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