At the heart of the campaign is the ‘Chrome Ivory’ smartwatch, paired with a GIVA-crafted pure silver charm accessory, making it a statement of style
Mumbai: Every woman faces her own set of challenges, whether in her profession or in the everyday chaos of life. In the latest ‘Wear Your Charm’ campaign, D2C fine jewellery brandGIVA and audio and wearable brand boAthave come together to celebrate women who continue to show up with confidence and individuality, to tackle life’s challenges. It positions the ‘Chrome Ivory’smartwatch,paired with a GIVA-crafted pure silver charm accessory,as a companion that reflects the charm these women carry with themacross work, leisure and personal moments.
Blending boAt technology with GIVA’s refined design sensibility, the Chrome Ivory smartwatch offers practical features that are a balance of style, functionality and health tracking.
Campaign with Chetna Pande:
Campaign with Bhavika Sharma:
Campaign with Sanjana Ganesan:
Staying synonymous with boAt and GIVA’s philosophy of authenticity, the ‘Wear Your Charm’ campaign features Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and CipiaArtul – women who represent different professions and journeys. Through their stories of navigating everyday chaos and challenges, the campaign subtly highlights confidence and individuality as defining traits, and positions Chrome Ivory as a statement of style and personality.
Commenting on the collaboration with GIVA, a boAt spokesperson said that with boAt’s premium technology and GIVA’s expertise in thoughtful design and understanding of what women love, the Chrome Ivory smartwatch becomes something women would enjoy wearing every day.
Campaign with Aisha Ahmed:
Campaign with Cipia Artul:
Resha Jain, Chief Brand Officer, GIVA, spoke about the seamless blend of jewellery design and technology,saying, “At GIVA, jewellery has always been about story-telling and self-expression. With ‘Wear Your Charm’, we wanted to celebrate the idea that every woman carries her own individuality and charm. Partnering with boAt brings that sentiment into an everyday accessory, where the addition of a 925 silver charm turns Chrome Ivory into something more personal, an expression of individuality that can be worn every day or gifted with meaning.”
GIVA entered the jewellery market with a focus on silver jewellery and later expanded into gold and lab-grown diamonds in 2023. In 2022, the brand opened its first offline store in Bengaluru and has since increased its retail presence across multiple locations. Alongside physical stores, GIVA has partnered with several e-commerce and quick commerce platforms to extend its reach.
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