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Forevermark diamonds sparkle at IIJS 2018



Forevermark, the diamond brand from The De Beers Group of Companies continues its association with India’s most premium jewellery fair – The India International Jewellery show (IIJS).  The show will be held at the Bombay Exhibition Centre from the 09th to the 13th of August 2018.

With a platform like IIJS, Forevermark, under the umbrella of its parent company, De Beers, promises that each Forevermark diamond is the world’s most carefully selected diamonds. Each diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced.

Speaking on the occasion, Sachin Jain, President India, said, “As Forevermark, we have participated at The India International Jewellery Show (IIJS) for the last three consecutive years. IIJS is the driving force that has sustained India’s position as a global leader in gems and jewellery. Our focus has always been on retaining the consumer confidence in diamonds while reinforcing their preference and demand for diamond jewellery, in the market. With the current consumer sentiment, it is important to reiterate that Forevermark diamonds are amongst the world’s most beautiful, rare and responsibly sourced diamonds. Over the years, we have received such an overwhelming response at the IIJS that we have decided to continue our association this year as well.”

At the show, Forevermark displayed its latest offerings, collection and several technology innovations. Some of the key highlights that were showcased include:

Trends 2018: Forevermark brings more than 2000 designs from the four key moods of the trends; the key trends for the year were Think Pink, Garden of Wonders, Game of Shapes and Time Capsule.

Consumer campaigns

Half Carat: Forevermark Half Carat programme targets women who are bold, brilliant self-determined and are confident of the choices they make. These jewellery pieces are designed with a diamond of half carat or more and holds the power & potential for versatility in affordability, design and emotional value.

Tribute: The Forevermark Tribute™ Collection is a range that celebrates the uniqueness and brilliance of a women who wears it. These pieces can be worn stacked or layered to reflect your individual style and character. When combined, the look features multiple diamonds, paying tribute to the many qualities that together make you the incredible woman you are.

Traditional Setting: The Forevermark traditional setting collection features an array of close setting diamond jewellery in yellow and rose gold precious metals with a stunning display of South Indian designs. Forevermark has created this line of diamond jewellery for the millennials who love traditional jewellery with a hint of modern designs.

Designer Collections

The Zanyah collection: Sabyasachi Mukherjee, the master couturier, collaborated with Forevermark diamonds and launched the Zanyah collection. The collection comprises of a delicate range of enamelled drop earrings and vintage-style rings for men and women in yellow, rose and white gold.

The Artemis Extension Line: the ace Indian designer, Bibhu Mohapatra’s Artemis collection in collaboration with Forevermark diamonds revolves around three key motifs: the sun, moon and stars, as seen in earrings, rings, bracelets, pendants and brooches.

Technology Disruption

IIDGR: The De Beers Group of Companies, the organisation most closely associated with the mystique and science of diamonds, established the International Institute of Diamond Grading & Research (IIDGR) in 2008. IIDGR has laboratories in three global locations, Antwerp, Surat and Maidenhead. Each location provides first class services in diamond grading and testing. The facilities consist of experts who use comprehensive analysis using a variety of different in-house and proprietary equipment to ensure that every diamond assessed is naturally occurring and untreated.

De Beers Auction Sales (DBAS): De Beers Auction Sales is a global leader which has pioneered the use of online auctions to negotiate the sale of rough and polished diamonds to an international customer base. DBAS acts as a catalyst for change towards a more efficient diamond auction sector in which greater value for customers and shareholders can be delivered.

Retail Programmes

Carat Plus: A basket of 100 rare one-carat plus Forevermark diamonds which is an enduring testament to flawless craftsmanship and beauty that goes beyond the 4cs.

Exceptionals: This is a selection of some of the most exquisite diamonds in the world above 5 carats. The collection represents the pinnacle of the Forevermark promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be.

Black Label: The Forevermark black label collection is an exquisite collection of diamonds cut with supreme symmetry and unprecedented accuracy to reflect dazzling light.

Circle of Trust: The Forevermark circle of trust is a radiant collection of diamond bangles, which is a symbol of love and timelessness. Each diamond in the bangles of this collection carries the Forevermark promise, with a unique inscription number and identification card bearing the assurance of it being rare and responsibly sourced.

HeforShe: The HeForShe initiative is the UN’s global movement for the acceleration of gender equality.

Responsible Sourcing: Responsible sourcing lies at the very heart of Forevermark’s business. It means that throughout a diamond’s journey from rough to polished, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, which is the ultimate source of our diamonds.

FMX: A B2B Forevermark stock viewing app & website for FMD, FMM, & FMJ’s

Forevermark has been receiving great response at the IIJS and will continue its association for the years to come.

Courtesy: Retail Jeweller India News Service/ Image: debeersgroup

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