By combining Kashikey’s near century long legacy of craftsmanship with Rosy Blue’s global leadership in jewellery and mine-to-market expertise, Qween is positioned to build a strong brand
Bengaluru: Experiential fine jewellery brand Qween is set for a major scale-up in mid-February with a fresh Rs 1,000 crore investment from global jewellery brand Rosy Blue and Japanese luxury jeweller Kashikey Co. Ltd. The capital infusion aims to accelerate Qween’s transformation into a new-age luxury retail concept.
Originally launched as a boot-strapped venture by Amit Kumar and Suyash Motarwar, Qween emerged from their shared vision to elevate jewellery discovery through immersive story-telling and design. Early seed funding from Kashikey enabled the brand’s foundational product development, now paving the way for this ambitious growth phase.
The brand plans to launch experiential retail stores spanning 5,000–6,000 sq. ft by mid-February in Bengaluru and New Delhi. It aspires to re-imagine jewellery for modern Indian women through purpose-led design, ethical craftsmanship and a contemporary luxury experience while making the journey of buying fine, natural jewellery invitational and unintimidating.
With a legacy spanning over six decades, Rosy Blue brings its global mine-to-market expertise in the jewellery value chain, ensuring traceability, transparency, and trust from ethical sourcing to finished products. “At Rosy Blue, evolution has always come through meaningful partnerships and a clear purpose,” said Manali Jayant Parekh, Director, Rosy Blue. “We see Qween as a high growth, high impact brand with the potential to scale up across India and beyond, built on meaningful experiences, modern retail and designs with a unique identity that truly connect with today’s modern women. The brand addresses a clear gap in the market, removing the intimidation often associated with jewellery shopping and replacing it with an experience that’s inviting, effortless, and encourages women to self-discover jewellery at their own pace. With Qween, we also want to empower women to be in charge of their shopping journey rather than being at the mercy of retail staff, as is often the case with traditional jewellery brands. This is enabled through thoughtful interventions such as open displays, a browser-friendly access card, and the Qween’s Passport, to name a few unique retail features planned for the brand. Our investment is being channelled into building this all-natural (including natural gemstones), high quality jewellery pieces designed for the way modern women live and dress today.”
Adding to this, Hisao Kato, Chairman, Kashikey Co. Ltd. said, “Kashikey is proud to partner with Rosy Blue in bringing Qween to India, a brand whose clarity of purpose and fresh approach sets it apart. For nearly a century, we have been guided by a pursuit of true beauty, authenticity and harmony expressed through uncompromising craftsmanship and respect for natural gems. Qween mirrors this ethos with its mine-to-market promise, ethical sourcing, and conflict-free certification. This is not just the launch of a new brand but the beginning of a new way to experience jewellery in India. Our investment reflects a commitment to building something lasting which is rooted in trust, innovation and a shared vision to redefine modern luxury.”
In a market increasingly driven by mass-produced, FMCG-style jewellery, Qween aims to renew focus on what is real, rare and ethically sourced. Qween will introduce 20+ collections and 3,000+ SKUs featuring 100% natural diamonds, gemstones, gold, and silver jewellery. The assortment will include seven distinctive colours of gold and seven shades of natural diamonds, designed for both everyday wear and special occasions.
By combining Kashikey’s near century long legacy of craftsmanship with Rosy Blue’s global leadership in jewellery and mine-to-market expertise, Qween is positioned to embrace innovation, traceability, and modern luxury, while building a brand that empowers women, inspires trust, and creates lasting value across India and beyond.
Retail Jeweller India News
