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Aisshpra Gems and Jewels, and SL Shet Diamond House celebrate Independence Day with special activities

Retail Jeweller India



Aisshpra Gems and Jewels, and SL Shet Diamond House celebrate Independence Day with special activities

The gems and jewellery industry rose up to the occasion of Independence Day. Different brands played with the numerals of India’s 75th year of Independence to provide attractive discounts and excite the trade. Few took the opportunity to celebrate the occasion with memorable activities. Aisshpra Gems and Jewels, and SL Shet Diamond House were two such brands.

“The entire family of Aisshpra, including 500-600 staff of the jewellery and real estate wings of the company, began their activity from their flagship Gorakhpur store around 8:30 am on 15th August,” said Vaibhav Saraf, Director, Aisshpra Gems & Jewels. Group patriarch Balkrishna Saraf, along with directors Mr Atul Saraf, Anoop Saraf, Vaibhav Saraf and Saumitra Saraf, hoisted the national flag, followed by everyone singing the national anthem.

Thereafter, the group began a march from their Park Road store to Town Hall with the slogans of “Azadi Ka Amrit mahotsav” and “Aisshpra, Pratha bhi Pragati bhi”. The celebration culminated in distribution of sweets and opening the stores around 10:30am. 

For SL Sheth Diamond House, this day assumes the most significance as the brand was established in 1947. Top that off with the platinum jubilee celebration of India’s independence, they held a felicitation ceremony for the parents of two Indian soldiers from Mangalore, Kerala. “We had invited the parents of an Indian army personnel and a Navy personnel from our city. They shared their experiences with the audience, followed by the flag hoisting ceremony in front of our store,” said Sharad Shet, partner, SL Sheth Diamond House.

That’s not all, as the brand will hold a string of charitable activities with orphanages and old age homes soon. Also, SL Sheth Diamond House will conclude August on a high note with a patriotic traditional cultural programme featuring some of the leading artistes in South Kerala. The brand is planning to invite its loyal clientele of about 7000 customers to this programme. These initiatives mark the beginning of the year-long activities of social welfare that SL Sheth Diamond House will conduct to celebrate India’s independence.

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