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De Beers debuts in Riyadh’s Centria mall



Saudi Jawahir Trading Company has announced the opening of a new De Beers store at Riyadh’s Centria Mall, the brand’s first location in Saudi Arabia.

“We are delighted to unveil our first store in Saudi Arabia with our partner Saudi Jawahir Trading Company. We have designed this store to fully express our brand’s uniqueness and convey our 130 years of diamond mastery. Through this beautiful space, dedicated to our craft, we invite our clients to explore our diamond jewelry creations through an intimate and personal experience where expertise meets emotion,” said François Delage, CEO of De Beers Diamond Jewellers.

Located on the ground floor of Centria Mall, this new store reflects the heritage of De Beers and showcases a variety of its jewelry creations.

Courtesy: Arab news/ Image: Arab news

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