Following its launch, the brand has plans to open a store in Pune and expand retail operations
Pune: Daimanté, a lab-grown jewellery brand from Caratix Jovella Pvt. Ltd., has entered the Indian luxury jewellery market with the proposition that the future of diamonds lies at the intersection of technology, ethics and design. Positioned as an AI-led green luxury brand, Daimanté combines artificial intelligence-assisted design with traditional craftsmanship to create jewellery that reflects modern values without losing emotional depth.
At Daimanté, every design begins with AI-generated forms inspired by nature, geometry and energy. These concepts are then interpreted, refined and handcrafted by skilled artisans, ensuring that technology enhances creativity rather than replacing the human touch. The result is jewellery that is contemporary in form, meaningful in intent and rooted in craftsmanship.
The brand debuts with Talisman, a pendant-led collection that draws inspiration from ancient symbols associated with protection, strength and transformation. Reimagined for modern wearers, each piece is designed to carry personal meaning. The collection is crafted in recycled 14–18K gold and set with diamonds. The Talisman collection is priced from Rs 30,000 onwards, making conscious, design-led diamond jewellery accessible to a new generation of luxury consumers.
At the heart of the brand is the use of laboratory-grown Type II-A diamonds produced through the CVD process. These diamonds possess the same atomic structure, brilliance and durability as mined diamonds, without the environmental and ethical costs associated with traditional mining. By eliminating extraction, Daimanté aims to reduce land disruption and environmental degradation, while ensuring transparency and traceability.
“Technology should expand imagination, not erase human skill,” says Sunny Kumar Singh, Founder & CEO, Daimanté. “AI allows us to explore forms and ideas that would be difficult to visualize otherwise, but the soul of each piece still comes from the artisan’s hand. For us, the future of diamonds is not about mining deeper, but about shaping a smarter, cleaner and more conscious era of luxury.”
Currently operating as a digital-first brand, Daimanté retails through its online platform and is preparing to open its first physical store in Pune. This will be followed by a phased retail expansion across key Indian markets. The brand also maintains a presence in the United States, reflecting its ambition to position Indian-designed, responsibly crafted jewellery on the global stage.
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