Viraasat Collection by Avama Jewellers : Jewellery in hues of love

Marriage ceremonies across India have been put on hold due to the coronavirus lockdown. Their plans of tying the knot hopelessly tangled in a pandemic that shows no signs of abating, many a wedding has been postponed but some couples are choosing to get married in simple, intimate ceremonies that are just about them. Retaining the essence of romance and maybe the gravitas that should go with a long-term commitment, they are saying ‘I do’ at homes, temples, churches, with only immediate family in attendance. Sans ‘band, baaja, baraat’ and other extra frills, but with social distancing norms in place.

The roaring wave of Corona might have washed down the economy and the standard definition of ‘socialising’ for humans, but love finds a way to stay afloat and how! As couples continue to plan beautiful intimate ceremonies, the shift in demand is multidimensional this year. Jewellery, traditionally a significant purchase at weddings, has now become the only factor that can be spent on without any limitations. What is being witnessed is budgets traditionally earmarked for large gatherings are now being channelled into buying more jewellery.

The modern bride is undoubtedly more appreciative of the finer things in life and is investing in some of classic pieces that will last a lifetime. But since your wedding day set is likely to be the crowning glory, it is justified that you pick legacy-worthy pieces.

This wedding season, the modern Indian bride is rediscovering her tradition. ‘Avama Jewellers’ has launched its special wedding Collection, ‘Viraasat’ for the blushing brides.

Created with precision, the captivating collection demonstrates an ideal amalgamation of India’s heritage with an alliance of finesse and refinement. The ‘Viraasat’ collection is a classic assemblage for the brides-to-be and a must-have for the modern women with a penchant for timeless pieces, carved in Indian traditional polki & Jadau Kundan and classy Diamonds. The collection is a majestic assemblage of exquisite necklaces, beautifully sculptured earrings, rings that give your hands some love; bracelets carved in ethereal Polki, sophisticated Jadau, Indian traditional Mughal Kundan and classy diamonds, amongst others. Each of these sculpted pieces narrates a rhapsody of patrimony and culture.

Despite having an old-world charm about it, the collection is timeless and elegant. For brides who are seeking more traditional forms of bridal jewellery for their wedding, Avama Jewellers is your go to brand for exceptional quality and brilliance. When lockdown throws a hurdle on the way to matrimony, just jump it that’s what young couple seem to be saying as the coronavirus continues its spread.

Courtesy: Retail Jeweller India News Service