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CaratLane launches its new collection ‘Mandala’



CaratLane launches its new collection ‘Mandala’
CaratLane, India’s leading Omni-channel jeweller has set forth with their latest collection- Mandala, which inspired by the graceful symmetry of the ‘Mandalas’, an age-old art form. It revives the essence of this soulful art form in contemporary designs, which are perfectly balanced and stylish from every angle. Each design in the collection features stunning diamonds set in lustrous 18Kt gold and is crafted using a 3D printing technique to revive the intricate patterns in contemporary forms. For all the times you’re looking for a glamorous yet classy look, the Mandala collection will be the ideal choice.


Talking about the collection, Pradnya Mhaske, Head – Design and Merchandise, CaratLane said, “Our vision is to make beautiful jewellery accessible, affordable, and forever wearable. With this new collection, we hope to provide our customers with the finest designs that are intricately crafted with finesse as well as stay true to their inspiration.” Mandala features 26 designs comprising rings, earrings, pendants and bracelets starting from Rs 10,000. Visit the CaratLane Store at Traffic Park Road, Opp. Dharampeth School Nagpur to explore all the mesmerizing designs from the collection. Contact no. 9145000543/0712-2543777.
CaratLane – a Tanishq partnership, India’s first omnichannel jewellery brand was founded in 2008. , by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.


With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand. CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 67 brand stores across the country.


The stores bring the seamless jewellery buying experience with no barrier access to all jewellery, along with Magic Mirrors for virtual try-on. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain.


It keeps overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 25% over retail costs to customers, while continuing to give the best quality. Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire.


Courtesy: HITAVADA

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