By bringing the superstar singer on board, Bvlgari has aligned with a public figure whose career spans music, fashion and performance
Rome: Italian luxury brand Bvlgari has announced superstar singer and song-writer Dua Lipa as its new global brand ambassador. She joins fellow house ambassadors like Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu Yifei, Kim Ji-won and Blackpink superstar Lisa. Friends of the house include Linda Evangelista, Oscar Isaac, Isabella Rossellini and more.
As Dua Lipa adds Bvlgari to her portfolio of brand associations, extending her presence within the luxury segment, the company continues to strengthen its cultural partnerships and continued engagement with artistes who maintain visibility across international markets. By bringing Dua Lipa on board, Bvlgari has aligned with a public figure whose career spans music, fashion and performance. “It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,” commented Dua Lipa in an official statement.
“A new chapter begins” Bvlgari’s said on its official Instagram page, announcing the news with a new set of photos featuring Lipa accessorized by fine jewellery on her wrists, neck and fingers.
Laura Burdese, Bvlgari CEO, said in an official release, “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence, inspires women around the world to embrace their inner strength. We are proud to welcome her as our global brand ambassador and to begin this exciting new chapter together.”
Founded in Rome in 1884 by Greek silversmith Sotirio Bulgari, Bvlgari is a premier Italian luxury house renowned for high jewellery, watches, fragrances, and accessories. It has more than 300 stores worldwide across more than 60 countries. Via dei Condotti 10 in Rome remains Bulgari’s historic flagship, renovated multiple times but always preserving its Roman grandeur.
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