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Arundhati Jewellers relaunches flagship store, picks 20 customers through social media contest to meet Ollywood star Archita



In its new avatar, the store at Bhawanipatna in western Odisha has an area of 5,000 sq ft spread across three floors

Arundhati Jewellers has relaunched its flagship store at Bhawanipatna in western Odisha, in a bigger and better shape, offering affordable rates and more options to make it more attractive to customers. The highlight of the inauguration event was 20 customers – winners of a social media contest run by the brand – getting to meet their brand ambassador, Odisha film star Archita.

A press conference was held for the re-launch event, with the management and brand ambassador Archita. “Through our preceding social media campaign, we picked 20 winners who were given VIP passes to attend the inauguration event and meet Ollywood star Archita. It made the opening more memorable and grander,” said Brahmananda Meher, Managing Director, Arundhati Jewellers.

The store in its new avatar has an area of 5,000 sq ft spread across three floors. More than 10,000 exclusive designs in gold, diamond and silver are showcased at the new store. “The brand targeted and invited its existing buyers and new buyers through various marketing initiatives to the store re-launch event”, said Meher. “We have standardized our all-new showroom interiors and design as per our theme. There is also ample parking space, a customer lounge and other facilities in our store,” says Achyutananda Meher, Director, Arundhati Jewellers, adding that the store was originally launched on March 11, 2011 at the same location.

Arundhati Jewellers specializes in yellow gold products in every weight range. As part of the inaugural, they have offered up to Rs 3500 discount on making charges, flat 21% off on diamond value and flat 25% off on silver. Customers were also offered a flat Rs 500 extra benefit on old gold jewellery exchange.

Written by Janhavi Ganguly

Retail Jeweller India Exclusive

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