Through its CSR arm, the Arundhati Foundation, the brand distributed meals to thousands of pilgrims at Puri Baradanda, marking a strong presence at one of Odisha’s most popular and spiritually significant events and reinforcing its commitment to community welfare
Puri: Deepening its bond with Odisha’s cultural fabric, Arundhati Jewellers actively participated in this year’s Bahuda Jatra at Puri, by organizing large-scale Annaprasad distribution to pilgrims through its CSR arm, the Arundhati Foundation. The jeweller served meals to thousands of devotees gathered along the Baradanda, the grand ceremonial road that forms the centre of this revered ritual procession, the return leg of the renowned Rath Yatra of Lord Jagannath.
The activity was led by Brahmanand Meher, Managing Director, Arundhati Group. His leadership ensured smooth coordination across volunteers and partner organzers during the high-footfall spiritual gathering.
Bahuda Jatra draws lakhs of pilgrims annually to Puri. Offering Annaprasad at this time holds deep religious significance, and Arundhati Foundation’s participation added both scale and structure to the community effort at the Baradanda.
Over the years, Arundhati Jewellers has steadily expanded its CSR footprint in Odisha through initiatives spanning education, healthcare access, rural outreach and cultural preservation. Its foundation frequently collaborates with local bodies during festivals, disaster relief and public welfare campaigns, positioning the brand as a stakeholder in the State’s holistic progress.
With this recent engagement at Bahuda Jatra, Arundhati Jewellers reaffirms its role not just as a leading regional jewellery retailer, but as a culturally grounded and socially conscious organization invested in serving the people of Odisha.
The brand currently runs nine showrooms across the State, located in Bhubaneswar, Cuttack, Puri, Berhampur, Rourkela, Sambalpur, Balangir, Bargarh and Bhawanipatna.
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