The brand is set to introduce its unique direct-from-manufacturer jewellery-buying experience to retail customers in Tamil Nadu
Chennai: Regal Jewellers has officially announced actors Vijay Sethupathi and Simran as its brand ambassadors even as it enters Tamil Nadu with the opening of its first showroom at T. Nagar in Chennai.
“We are delighted to welcome actors Vijay Sethupathi and Simran to the Regal Jewellers family as our brand ambassadors for Tamil Nadu. Both are admired not only for their remarkable careers but also for the trust and strong connection they have built with audiences across generations. This association marks the beginning of Regal Jewellers’ journey in Tamil Nadu and will play a key role in strengthening our presence across the State. They will feature in our integrated brand campaign, including television, digital, print, outdoor and in-store communication, helping us introduce the Regal Jewellers proposition to customers throughout Tamil Nadu,” a spokesperson for the brand said.
According to the company, Vijay Sethupathi and Simran, with their authenticity, simplicity and credibility, closely align with the values Regal Jewellers stands for. “As we enter Tamil Nadu, we wanted personalities who resonate deeply with families across the State. They are the ideal faces to represent Regal Jewellers as we introduce our unique direct-from-manufacturer jewellery buying experience to retail customers in Tamil Nadu,” the spokesperson added.
(L to R): Vibin Sivdas (Managing Director & CEO), Abdul Basheer (Deputy AGM – Marketing), Pallavi Namdev (Managing Director), Sivadasan Thamarassery (Chairman), Ganesh M.V. (Retail Expansion Head), Selvam.B (Marketing Manager), Sreenivasan.K (Marketing Manager)
Commenting on the Tamil Nadu launch, Vibin Shivdas, Managing Director & CEO, Regal Jewellers, said, “Regal Jewellers is coming to Tamil Nadu to change customers’ perception of purchasing gold jewellery. We believe buying directly from a manufacturer and wholesaler is a meaningful change for customers, and that belief is captured in our campaign thought, ‘Indha Maatram… Adhu Nalladhu Dhaane?’. Beginning our journey in Tamil Nadu marks an important milestone in Regal Jewellers’ growth. Chennai and Puducherry are only the beginning of our long-term plans for the State.”
The company views Tamil Nadu as a key growth market, and has ambitious expansion plans across the State, with the vision of establishing a strong retail presence. It also promises to generate employment and provide structured training, career development and long-term growth opportunities with its operations in Tamil Nadu.
Commenting on the company’s people-first approach, Pallavi Namdev, Managing Director, Regal Jewellers, said, “At Regal Jewellers, we believe that true success is measured not only by the growth of a business but by the positive impact it creates in people’s lives. As we begin our journey in Tamil Nadu, we are committed to giving back to society through meaningful initiatives that empower women, support families and strengthen communities in Tamil Nadu.”
The company’s Chairman Sivadasan Thamarassery said Regal Jewellers looks forward to building lasting relationships with the people of Tamil Nadu and contributing meaningfully to society through community-focused initiatives alongside its business expansion.
With a legacy spanning more than 48 years, Regal Jewellers manufactures its jewellery in-house and brings it directly to customers. By eliminating intermediaries, the company is able to offer jewellery at wholesale prices without compromising on quality. With 15 retail showrooms across Kerala and Karnataka, the company is now opening its 16th showroom at T. Nagar in Chennai, followed by another in Puducherry, with several more showrooms planned across Tamil Nadu as part of its long-term growth strategy.
Retail Jeweller India News
