The brand is setting up the new 16500 sq. ft. store in response to demand from the catchments that extend up to 50 km beyond the city’s periphery, driving the need for a more extensive space to cater to those customers
Mahakali Jewellers from Mehsana, Gujarat is all set to inaugurate its new store in the city, in response to the growing opportunities in the district. The store will be inaugurated in August by popular actor Rupali Ganguly, so that it is promoted widely among customers.
The brand’s decision to expand the store comes in response to demand from the catchments that extend up to 50 km beyond the city’s periphery, driving the need for a more extensive space to cater to those customers.
Traditionally focused on gold jewellery, Mahakali Jewellers has allocated 70% of its inventory to antique jewellery and around 30% to plain gold jewellery, meeting the prevailing customer demand. However, the expansion will bring new choices for customers, as the jeweller introduces platinum, Polki, and natural diamonds to its offerings. The brand is optimistic about creating a market for these distinct categories.
In preparation for the inauguration, Mahakali Jewellers is investing in marketing efforts to build aspirations around the newly introduced jewellery choices. Social media and hoardings will be used to promote the store and attract customers from the region.
The presence of Rupali Ganguly is the brand’s strategy to reach a wider audience. Her appearance is expected to add glamour and prestige to the event, drawing attention from customers and the local community.
The anticipation for the grand opening is growing among customers and residents in Mehsana. With the expanded store and the introduction of new jewellery categories, Mahakali Jewellers aims to further solidify its position as a leading jewellery retailer in the region.
Retail Jeweller India News
