With a familiar face as its representative, the brand aims to build visibility and consumer connect beyond its core market, as it scales its national presence
Kolkata: P. C. Chandra Jewellers has announced its association with actor Ayushmann Khurrana as its brand ambassador, marking a significant step in its journey towards becoming a national brand.
The brand has, over the years, built a strong presence across customer segments, developing a consistent relationship with its customers. As part of its strategic vision, the jewellery brand is actively expanding its footprint across key markets in India, strengthening its retail presence and improving accessibility for customers nationwide. This phase of expansion marks a new chapter, taking the brand beyond its regional base and positioning it for a wider national presence.
“We are proud to welcome Ayushmann Khurrana to the P. C. Chandra Jewellers family. For us, jewellery has always been about emotions, relationships, and moments that last a lifetime. Ayushmann’s ability to connect with real stories and real people makes him a natural fit for our brand. As we take our legacy beyond regional boundaries, we look forward to building deeper connections with customers across India through this meaningful association”, said Uday Kumar Chandra, Managing Director, P. C. Chandra Jewellers.
The association with Khurrana comes at a pivotal moment in the brand’s journey. With his wide-reaching appeal and familiarity across markets, he connects with audiences across geographies and demographics. His ability to relate to everyday narratives aligns with the brand’s focus on building stronger customer connections across India.
Together, this partnership reflects a shared direction to engage a broader audience while continuing to build trust across markets.
P C Chandra Jewellers has typically followed a multi-ambassador strategy, combining Bollywood faces for wider appeal and regional stars (especially Bengali talent) for strong East India connect. This approach helps the brand balance mass visibility with regional cultural resonance, particularly in its core market, West Bengal.
Actors Sharvari Wagh, Saiee Manjrekar, Abir Chatterjee and Nikita Dutta recently endorsed the brand. Earlier, the brand associated with personalities such as Kriti Kharbanda, Yami Gautam, Sonakshi Sinha and Deepika Padukone.
Founded in 1939, P.C. Chandra Jewellers operates 75+ showrooms across India, with its strongest presence being in West Bengal.
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