Originally launched as a boot-strapped venture by Amit Kumar and Suyash Motarwar, Qween is set for a major scale-up in February
Mumbai: Actors Aamir Khan and Ranbir Kapoor are investing an undisclosed amount in fine jewellery brand Qween, which is set to launch large format experiential retail stores in Bengaluru and New Delhi by mid-February of 2026. Their participation follows a Rs 1,000 crore strategic investment by global jewellery brand Rosy Blue and Japanese luxury jeweller Kashikey Co. Ltd.
Kashikey supported Qween with its initial investment, while Rosy Blue, with over six decades of sourcing operations, has come on board as a supply chain partner. The investments signal backing for Qween’s business model and long-term plans in the Indian jewellery market.
Originally launched as a boot-strapped venture by Amit Kumar and Suyash Motarwar, Qweenis set for a major scale-up in February. Early seed funding enabled the brand’s foundational product development, paving the way for an ambitious growth phase.
Qween’s first experiential retail stores will span 5,000 to 6,000 sq. ft and focus on presenting jewellery through a self-discovery focused retail format. The brand will offer jewellery made using 100% natural diamonds, gemstones, gold and silver, with emphasis on an invitational in-store buying process.
Aamir Khan said, “I’ve always believed in supporting ideas that are rooted in authenticity and long-term thinking. Qween stood out to me as a brand that’s not only building beautiful jewellery but doing it mindfully with respect for people, processes and purpose. I’m happy to be part of a journey that is both creative and conscious.”
Ranbir Kapoor added, “I’ve been fortunate to grow up around incredible women – my mother, sister, cousins, and now my wife – each strong, independent, opinionated in their own beautiful way. They’ve never waited for anyone’s validation to be who they are. And watching them take up their deserved space in the world unapologetically, has been what has made me a better man. That’s what drew me to Qween. This isn’t just a jewellery brand, it’s a movement that celebrates a woman’s right to be seen, heard and celebrated on her own terms. I’ve always felt that the young women who watch my films, who shape the culture of this country, deserve a jewellery brand that relates to them, not their grandmother’s legacy. Something bold. Fierce. Real. Precious. Qween gives them that. This isn’t about crowning her. It’s about watching her wear her crown, her way. That’s the story I want to stand behind.”
Amit Kumar, CEO and Founder, Qween, said, “Qween was built on a simple belief: jewellery should invite self-discovery, not intimidation. The trust Aamir Khan and Ranbir Kapoor have placed in our brand reinforces our conviction that this is a culturally relevant, long-term opportunity, one that puts women at the centre of the jewellery shopping experience.”
Qween plans to introduce over 20 collections and more than 3,000 SKUs. The product range will feature seven colours of gold and seven shades of natural diamonds, designed for everyday wear and special occasions. The capital infusion is expected to accelerate Qween’s transformation into a new-age luxury retail concept.
Retail Jeweller India News
