Located in Tripura’s second most populous city after Agartala, the new 2,000 sq. ft showroom becomes the brand’s seventh retail outlet in the State
Dharmanagar: Radhakrishna Jewellery has opened a new large-format showroom in Dharmanagar, expanding its retail presence in North Tripura with an outlet designed to serve customers across the district. A key feature of the store launch is a month-long daily lucky draw aimed at maintaining steady footfalls beyond the opening week. Running from December 15, 2025, to January 15, 2026, the activity has a “30 days, 30 microwaves” agenda, with one microwave being given away every day. The draw is open to all visitors to the showroom, including walk-in customers, making it a consistent engagement activity.
Speaking about the launch, Narayan Debnath, Managing Director, Radhakrishna Jewellery, said, “Dharmanagar has steadily grown into a decision-making market for jewellery purchase rather than a feeder town. Opening a large format showroom here allows us to respond to that shift and engage customers over longer, more considered buying cycles instead of one-off visits.”
The new showroom, spread across 2,000 sq. ft and three floors, has been planned to bring together the brand’s full jewellery offering under one roof. Gold jewellery is displayed across the lower floors alongside diamond and sterling silver collections, while the top floor is dedicated to coloured gemstone jewellery. The store also houses the brand’s sub-brands—Roshni Diamond Jewellery, which focuses on natural diamond jewellery, and Ridhya Sterling Silver Jewellery—allowing customers to view a wide range during a single visit.
The showroom caters to a broad customer profile, including younger buyers, with both lightweight and heavier jewellery options across categories.
Located in Dharmanagar, the State’s second most populous city after Agartala, the new outlet becomes the brand’s seventh store. With this addition, Radhakrishna Jewellery now operates a retail network across all key markets in Tripura, including Agartala, Belonia (South Tripura), Udaipur (Gomati Tripura) and the newly opened showroom in Dharmanagar (North Tripura).
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