Through the series, the brand’s focus is on real journeys, personal choices and the mindset behind success, making the podcasts relatable content for its audience
Chennai: Jewellery brand GRT Jewellers has unveiled a new episode of its ‘Born to Sparkle’ podcast series, featuring cricketer Ravichandran Ashwin and his wife, Prithi Narayanan in an open and reflective conversation that looks at their life beyond the cricket field. The series continues GRT’s focus on story-telling that highlights real journeys, personal choices and the mindset behind long-term success.
The video presents the couple in a relaxed, unscripted exchange that moves between childhood memories, career decisions and life inside a professional sporting household. R. Ashwin speaks about growing up in an environment where academics took priority, the early challenges of choosing sport seriously, and how perspectives around cricket and education have shifted over the years. The conversation offers viewers a glimpse into how belief, discipline and patience shaped his path.
Rather than dwelling on match statistics or career highlights, the episode leans into the thinking that guided R. Ashwin through different phases of his career. He reflects on learning through experience, knowing when to push forward and when to step back, and how decision-making evolved after marriage and parenthood. There is also a thoughtful discussion on cricket’s changing ecosystem, emerging talent and what the next generation of players will need to sustain long careers.
Narayanan’s presence adds depth to the narrative, bringing in the often-unseen side of life around professional sport. She speaks about adapting to constant travel, motherhood, and the importance of mental and physical well-being, offering a grounded perspective on partnership and shared responsibility. Together, their conversation brings warmth, honesty and balance to the episode, making it relatable even for viewers outside the world of cricket.
For GRT Jewellers, the video series serves as a long-format content platform that goes beyond traditional brand communication. By associating with voices from sport, arts and culture, the brand positions itself alongside stories of growth, resilience and personal evolution. The new episode builds naturally on earlier editions of the series that were released this year, showcasing the jeweller’s intent to connect with audiences through meaningful, experience-led narratives.
Founded in 1964, GRT Jewellers has a strong presence across South India and beyond. The brand operates over 66+ showrooms across India and one international store in Singapore, offering gold, diamond, silver and platinum jewellery.
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