The new outlet at DLF Summit Plaza strengthens the jewellery brand’s presence in North India as it continues its offline retail expansion agenda
Gurugram: Strengthening its retail footprint, Tribe Amrapali has launched its 41st store at First Floor, Phase V, DLF Summit Plaza, Gurugram. Renowned for interpreting India’s rich artisanal heritage through a contemporary lens, the jewellery brand continues to bring handcrafted design to a new generation of consumers.
As one of India’s fastest-growing business and lifestyle hubs, Gurugram’s cosmopolitan culture and appreciation for contemporary design rooted in heritage make it a natural destination for Tribe Amrapali’s continued expansion. The new store brings the brand’s signature craftsmanship and design philosophy closer to a community that values individuality, culture and meaningful expression through adornments and fashion-forward jewellery pieces.
Echoing Tribe Amrapali’s signature aesthetic, the new store has been envisioned as an immersive destination where craftsmanship and story-telling converge. The space presents a carefully curated edit of the brand’s creations, including sculptural silver earrings, layered necklaces, stackable rings, everyday statement pieces and gifting options. Further, these designs speak about India’s rich artisanal legacy while embracing a contemporary perspective, creating jewellery that feels both rooted in tradition and effortlessly relevant today.
Speaking on the launch, Akanksha Arora, CEO, Tribe Amrapali, said, “Gurugram represents a dynamic blend of modern lifestyle and an increasing appreciation for design-led craftsmanship, making it an exciting addition to our retail journey while remaining deeply connected to our heritage. With this new store, we look forward to engaging with a community that values individuality and meaningful design while also staying connected to the stories and artistry narrated with every piece. An extension of our story-telling, every retail store expansion helps bring our world to our customers where they can experience India’s rich heritage through jewellery that feels both modern and deeply personal.”
Tribe Amrapali is a contemporary jewellery label from the House of Amrapali, Jaipur. It was launched with an experimental design philosophy, from an e-commerce platform in 2013, and has evolved into an omnichannel player, with an expanding physical footprint across high streets, malls and airport retail. It now has 41 stores globally, including a wide network across India and a store at Bait Elowal, a heritage and culture-led space in Sharjah (United Arab Emirates).
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