The narrative follows a brother who forgets important dates but ultimately expresses his affection through a thoughtful jewellery gift
Bengaluru: Heer by GIVA, a gold and lab-grown diamond jewellery brand, has launched its Raksha Bandhan campaign, #YaadonKaPitaraWithHeer, centred on the memories that shape sibling relationships. The campaign marks Anushka Sharma’s first festive association with the brand since coming on board as its ambassador.
The campaign film captures the familiar dynamic between a brother and sister, built on playful disagreements, shared laughter and everyday moments. The narrative follows a brother who forgets important dates but ultimately expresses his affection through a thoughtful gesture on Raksha Bandhan. The film concludes with him gifting his sister a pair of gold and lab-grown diamond earrings from Heer by GIVA, highlighting the role of gifting in expressing emotions.
A central theme in the campaign is the idea of a ‘memory box’, representing childhood keepsakes and shared experiences. As the story progresses, this transitions into a Heer by GIVA jewellery box, linking personal memories with gifting and celebration.
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said, “Some of our most cherished memories are the ones we create with our siblings. They’re the first people we laugh with, fight with, grow up with, and often the keepers of our oldest stories. With #YaadonKaPitaraWithHeer, we wanted to celebrate those little moments that quietly shape a relationship over the years. At Heer by GIVA, we believe jewellery is more than a gift; it becomes a keepsake that carries emotions, celebrates milestones, and helps create memories that last a lifetime.”
The campaign extends beyond the film through a series of digital content pieces created with influencers, exploring different aspects of sibling relationships, including childhood memories, long-distance connections and gifting traditions.
#YaadonKaPitaraWithHeer will be promoted across digital platforms, social media, influencer collaborations and Heer by GIVA retail stores during the festive season.
Heer by GIVA, launched in 2025 by GIVA, is a premium jewellery line featuring lab-grown diamonds set in 14k and 18k gold. It is available through the brand’s online platform and selected high-end retail locations. The brand expanded its offline presence with the launch of its first dedicated store in Bengaluru in March 2026.
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