Supported by parent organization De Beers Group, the collaboration aimed to elevate natural diamond desirability before a design-conscious luxury audience
London: Forevermark strengthened its presence on the global fashion stage through a strategic partnership with design house Raw Mango for the brand’s Fall/Winter 2026 presentation at London Fashion Week, held in London on February 23, 2026. Supported by parent organization De Beers Group, the collaboration reflects ongoing efforts to position natural diamonds as an integral part of contemporary design and global fashion.
As the official jewellery partner, Forevermark showcased a curated selection of natural diamond pieces alongside the latest collection from Raw Mango, known for reinterpreting Indian textile heritage through a modern lens. The pairing brought together fine diamond jewellery and fashion rooted in craftsmanship, demonstrating how jewellery can enhance the visual and narrative impact of runway presentations before a design-conscious luxury audience.
The association aligns with De Beers Group’s broader strategy to strengthen the cultural positioning of natural diamonds by integrating them into global creative platforms. In the high-profile fashion setting, Forevermark presented natural diamonds as contemporary symbols of individuality and personal expression.
According to Shweta Harit, Senior Vice President at De Beers Group, the collaboration was built on shared values of authenticity, creativity and craftsmanship. She noted that natural diamonds, formed over billions of years, embody rarity and uniqueness—qualities that resonate with Raw Mango’s design philosophy, which celebrates heritage while engaging modern audiences. The presentation illustrated how jewellery can function as an extension of personal identity, rather than simply serving as an accessory.
The event drew prominent figures from the worlds of fashion, art, film and culture, including musician Anoushka Shankar and film-maker Gurinder Chadha, offering Forevermark valuable visibility to support brand-building objectives and enhance the desirability of natural diamond jewellery in key international markets.
The partnership underscored Forevermark’s ongoing efforts to strengthen natural diamond positioning through collaborations with designers and participation in global fashion events, reinforcing the role of diamond jewellery in contemporary fashion narratives.
Forevermark currently operates across multiple international markets, supported by De Beers Group’s extensive distribution network and retail partnerships.
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