The new store reflects the brand’s market-by-market approach to building presence in established jewellery hubs
Surat: Tyaani Jewellery by Karan Johar opened its 11th exclusive retail store in Surat, extending its footprint in western India. The launch aligns with the brand’s measured expansion strategy focused on select markets with sustained jewellery demand.
The Surat outlet follows Tyaani’s consistent retail framework, with emphasis on design continuity, craftsmanship standards, and a uniform in-store experience. Each store addition is planned as part of a phased rollout supported by internal teams and long-standing partners.
The inauguration was attended by Maheep Kapoor, the design force behind the brand, marking the opening for the brand and its stakeholders.
Founded by Karan Johar, Tyaani Jewellery works with handcrafted fine jewellery in 22kt gold and certified natural diamonds, drawing from Polki and Jadau techniques. The product mix spans wedding, festive, and everyday wear categories.
With existing stores in Ahmedabad, Mumbai, Bengaluru, Chandigarh, Delhi, Hyderabad, Jalandhar, Kolkata, Lucknow and Pune, the addition of Surat supports the brand’s western India strategy. In its LinkedIn announcement, the brand noted that the 11-store milestone reflects an emphasis on responsible growth while maintaining design and production benchmarks.
Retail Jeweller India News
