With experience in managing large retail networks and driving growth across categories, Yarabolu is expected to play a key role in Forevermark’s next phase of expansion in India, balancing scale with operational discipline
Mumbai: De Beers Group has appointed Mallikarjuna Reddy Yarabolu as the Managing Director of Forevermark India, effective January 2026, as the company accelerates its growth plans in India’s diamond jewellery segment.
Yarabolu brings more than 20 years of cross-sector experience spanning fashion, retail, FMCG and luxury. Prior to joining Forevermark, he was the Chief Revenue Officer at Arvind Fashions Limited, where he spearheaded sales and revenue strategies for brands such as U.S. Polo Assn., Arrow, and Flying Machine.
Earlier, Yarabolu spent six years at Nestlé India, where he led various food service and retail formats, including Maggi Hotspots, KitKat Break Zones, Milk Booths, and Nescafé kiosks. In this role, he managed a nationwide network of over 750 outlets. His career also includes senior leadership stints at Aditya Birla Fashion and Retail Ltd. (Peter England), Walmart India, and Godrej Agrovet.
This leadership appointment is in line with De Beers’ broader strategy to expand Forevermark’s retail footprint in India, which has emerged as the world’s second-largest market for natural diamond jewellery.
Driven by rising disposable incomes, increasing premiumization, and the rapid growth of organized retail, India is expected to remain a crucial growth engine for natural diamonds. Yarabolu’s strong background in channel expansion and retail-driven growth is anticipated to play a key role in steering Forevermark through its next phase of expansion in the Indian market.
The brand has evolved from a loose diamond-focused business into a branded jewellery retail player and is planning to launch 15 new stores. Over the longer term, Forevermark aims to scale up to 100 outlets across the country by 2030.
Notably, Forevermark Diamond Jewellery, from the De Beers Group, officially launched as a jewellery brand in India in September 2025. India became the lead market for the Forevermark brand with the brand debut and opening of its flagship store in New Delhi.
Forevermark is the signature diamond jewellery brand from the De Beers Group, the world’s leading diamond company. Every Forevermark creation bears a unique inscription, ensuring authenticity and making each piece deeply personal, besides being responsibly sourced.
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