From a brand perspective, the initiative helped strengthen Thangamayil’s presence in the region by addressing a healthcare issue that affects daily life
Vadipatti: Thangamayil Jewellery Limited recently organized an eye camp at Vadipatti in Tamil Nadu’s Madurai district as part of its ongoing community outreach efforts. The initiative aimed to address basic eye-care needs while building sustained engagement with local residents across age groups.
The eye camp focused on early detection of vision issues, prevention of avoidable blindness and awareness around eye health. It also sought to identify vision concerns among children and senior citizens and encourage the use of spectacles where required. Referral and follow-up support were provided for participants who required further medical attention.
Around 200 people attended the campconducted by two ophthalmologists and two optometrists, supported by staff members who managed registrations and patient flow.
Speaking about the initiative, Ba. Ramesh, Joint Managing Director, Thangamayil Jewellery, said, “Access to basic eye care can make a difference at the community level. Through this camp, we aimed to ensure that people in Vadipatti receive timely vision tests and guidance.”
From a brand perspective, the initiative helped strengthen Thangamayil’s presence in the region by addressing a healthcare issue that affects daily life. The camp enabled direct interaction with families, helping build familiarity and trust while reinforcing the brand’s commitment to people beyond retail operations.
Ramesh added, “Community programmes like this help us stay connected with the people we serve. It allows us to build long-term relationships based on trust and shared responsibility.”
By leveraging healthcare supportfor local engagement, Thangamayil continues to position itself as a brand that invests in community well-being while strengthening its regional footprint through consistent efforts.
The flagship store of Thangamayil Jewellery Limited is located at Nethaji Road in Madurai. It turned a public limited company in 2007 and released its maiden equity shares in 2010, which listed on the Bombay Stock Exchange (BSE) Limited and National Stock Exchange (NSE) Limited. Today, the company has 50 Thangamayil showrooms and 10 Thangamayil Plus Exclusive Silver showrooms, taking the total number of retail outlets to 60.
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